Xuchang, a prefecture-level city with a population of over 4.92 million in Central China's Henan province, is trying various moves to bolster its cultural tourism in a bid to elevate local consumption.

Xuchang, located in central Henan and dubbed the "Hometown of the Culture of the Three Kingdoms (220 AD — 280 AD)" as well as a "Capital of Flowers," is using its unique features to attract more visitors to tour the city, which has been honored as a "National Civilized City", an "Excellent Tourism City in China" and a "National Garden City".

According to Zhao Feng, a local tourism operator, by focusing on the high-quality development of its cultural tourism industry in recent years, Xuchang has created PDL trade tours, Three Kingdoms cultural tours and other boutique cultural tourism projects, to heat up its cultural tourism consumption.

Cao Cao, a great statesman during the period of the Three Kingdoms, achieved great success and became the leader of the state of Wei (one of the Three Kingdoms) during his 25 years of life in Xuchang, he said.

Zhao noted that the promotion activity was especially prominent during this year's Spring Festival holiday which falls between Feb 10 and 17, by launching the First Furong (Lotus Flower) Lake Folk Culture Festival.

During the May Day holiday, Xuchang ignited a consumer frenzy with the Three Kingdoms Cultural Tourism Week. The Commercial Bureau of Xuchang focused on areas such as automobiles, catering, time-honored brands, and e-commerce live broadcast. They organized numerous themed activities to attract visitors from all directions to gather in Liancheng, exchanging information, connecting resources, and discussing cooperative development plans. We aimed to convert “internet celebrity”into“sustained interest”and “popularity” into “economic vitality

During the Cultural Tourism Week of the Three Kingdoms, cultural tourism projects centering on the festival, and more than 300 related vendors nearby helped to lure the tourists, who came to frolic during the festival and spent big for the most important annual traditional Chinese holiday, he said.

Known as a city with a highly developed private economy whose added value accounts for more than 75 percent of its economic output, Xuchang ranks among the top 100 among the 330-odd prefecture-level regions in China.

Welcome to visit Xuchang for sightseeing, tourism, investment, and business development!